About KITEA Ghana
KITEA is one of Africa’s leading retailers of home and office furniture, décor, and lifestyle accessories. With a strong presence across Ghana and other African markets, we are on a mission to make stylish, high-quality furniture accessible and affordable for every stage of life—from babyhood to adulthood.
Our Story
Founded in 1993 by visionary entrepreneur Amine Benkirane, KITEA began as a 500 sqm showroom in Casablanca. Today, we’ve grown into a trusted retail giant with over 35 stores in 17 cities, expanding across Ghana, Kenya, Equatorial Guinea, and the DRC. With over 1,000 employees and more than 50,000 sqm of showroom space, we continue to evolve—introducing “KITEA Géants,” our own big-box retail centers redefining furniture shopping in Africa.
Our Concept
We believe that comfort, style, and modern living should be within everyone’s reach. That’s why we offer a complete and diverse range of furniture and décor solutions designed to suit every taste and budget. Whether you’re furnishing your first apartment, upgrading your workspace, or decorating your dream home, KITEA is here to bring your vision to life.
Our Vision
To be the brand that inspires comfort and confidence—helping people live better by providing furniture and design solutions tailored to their unique lifestyles.
Our Values
01
Transparency
We lead with honesty, openness, and integrity in everything we do.
02
Innovation
The art of furnishing and decoration is an endless quest that calls for creativity and innovation.
03
INTEGRITY
Build and maintain trust in our relationship with our employees, customers, partners and suppliers.
04
ENTREPRENEURIAL LEADERSHIP
We inspire our team to imagine & implement value-creating projects with minimum risks.
05
PASSION
We are persistent and relentless in our pursuit of success. Our passion drives us to achieve results.